5 essential points on creative film for hospitality

Alongside still photography, creative film content is becoming increasingly important in promoting hospitality services for several reasons.

As a mentor, I'd like to emphasise the five crucial aspects that every creative professional should keep in mind when producing compelling videos:

1
Engage your viewers

As an incredibly immersive medium, a video captures the audience's attention effortlessly. By presenting your client's hospitality services through the lens of the guest's perspective and journey, you can highlight unique features and experiences that words and static images may not effectively convey.

2
Evoke emotion

Videos wield significant power in expressing emotions and eliciting feelings. Much like fictional movies, creative films serve as a potent means to communicate the emotional essence of hospitality services. Whether it's the vibrancy of a bustling hotel lobby or the serenity of a tranquil spa, videos can authentically portray these emotional experiences.

3
Enhance storytelling

Hospitality encompasses more than just accommodation or dining; it's a holistic experience. Utilise diverse elements, including architecture, local culture, history, and seasonal events, to enrich your storytelling. Integrate these elements seamlessly to captivate your audience and effectively promote your client's offerings.

4
Demonstrate expertise

Creative films offer an excellent platform to showcase your client's expertise and industry knowledge. Craft instructional videos featuring chefs preparing signature dishes or sommeliers recommending perfect wine pairings. Such content engages the audience and positions your client as an authority in the field.

5
Tailor for different platforms

In today's digital landscape, a short commercial can reach a broad audience through various media channels. However, it's essential to consider each platform's specific requirements, such as format, aspect ratio, file types, and audio specifications. Whether you're shooting for web publications, YouTube, Instagram, Netflix, or any other channel, address these specifics during the filming process, avoiding the need for extensive post-production adjustments.

Want to see an example?

To illustrate these principles, let's explore a case study – a photography and film project we undertook for Campari UK, titled "A Tale of Alchemy.”