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The Value of Fashion Storytelling
Fashion storytelling turns clothing into emotional narratives that resonate with audiences. As we begin work on Ama Pure’s Restless Dreamers film, this article explores how director’s treatments, scripts, and visual mastery shape memorable fashion campaigns, bringing a brand’s vision to life through powerful storytelling.
How Sound Design Enhances Your Visual Storytelling
At telling [fashion] stories™, we introduce the NT-SF1 Soundfield ambisonic microphone by Røde—capturing audio in 360 degrees. Perfect for on-location fashion shoots and film productions, this tool enriches your storytelling with immersive sound, adding depth to your visuals. Join our workshops to explore its potential in fashion photography and film.
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Welcome to telling [fashion] stories™
Discover the Magic of Fashion Photography with Our New Welcome Video
We are thrilled to unveil our brand-new welcome video that gives you an exclusive glimpse into our vibrant and hands-on workshops. Whether you are an aspiring photographer or an experienced professional, our workshops are designed to ignite your creativity and hone your skills.
Mastering Fashion Photography
9 Essential Tips for Capturing Stunning Visual Stories
Fashion photography is a captivating blend of art and technique, requiring a keen eye for detail, a deep understanding of lighting, and a creative approach to storytelling. Whether you're just starting or looking to refine your skills, here are some essential tips by Marco Joe Fazio, your leading tutor, to get you started on the right foot.
Glimpses of Elegance
Featuring Arinder Bhullar, where luxury meets tradition in a symphony of fashion and beauty. Rack Focus technique.
ahhh... locations!
A solitary fishing boat serenely gliding through a Scandinavian fjord, the bustling energy of a crowded Marrakesh souk, or the regal presence of a marble staircase in a Roman palace.
These scenes, each a masterpiece in its own right, beckon the soul to wander and explore the world. Amidst such breathtaking backdrops, the magic of fashion and lifestyle imagery comes to life.
5 essential points on creative film for hospitality
Alongside still photography, creative film content is becoming increasingly important in promoting hospitality services for several reasons.
A Room with a View
How to balance lighting and colours between interiors and outdoors?
Imagine your client requesting a photo shoot of an elegant interior design where the outside view through the window is as breathtaking as the interior itself.
In this prime illustration of a room with an exceptional view over the Thames River in London, I find it intriguing to share with my clients and fellow photographers the foolproof method I employ for capturing and editing in challenging lighting situations.
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beyond a [beautiful] shot
understanding the difference between photo development and retouching
when the world is shrinking…
Due to forced isolation and social distancing, any location shoot seems, at the moment, an unsound idea. However, as creativity runs wildly and equipment needs to be kept in good working use, we can always apply fashion photography and set design concepts to smaller projects.
Then, following a client’s request, using what was available at home yesterday afternoon, I produced a still-life shoot.
9 mistakes designers make when taking pictures of their projects
In the dynamic world of design, the importance of presenting interiors irresistibly appealingly cannot be overstated. As a seasoned RIBA chartered architect with nearly two decades of experience in both the UK and Italy, I confess that I, too, fell prey to the oversight of neglecting the best photography for my designs.
A Tale of Alchemy is available now!
Step into the enchanting world of "A Tale of Alchemy," a captivating project we brought for Grand Marnier UK, Campari Group, in 2018. In this meticulously crafted photo book, we unveil the magic behind the scenes, offering a visual journey from initial sketches to the stunning culmination of a whimsical photo and video shoot.
a very noisy day
Memories from Brands Hatch. A photo story and a short film of a sunny day between noisy sports cars…
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telling [fashion] stories... in Edinburg
Last week, a fantastic opportunity unfolded at Edinburgh College's Sighthill Campus, where I had the privilege of engaging with a vibrant audience of photography students. This event, meticulously orchestrated by the British Institute of Professional Photography and the Edinburgh College Photography Department, was a dynamic platform for me to share my passion for fashion storytelling.